13 Branding Slip-Ups That Cost You Customers Every Day - The Northern Marketer
This article features insights from Jennifer Sargeant, founder of Digital Sargeant, on the 13 branding mistakes that silently cost businesses customers every day. From inconsistent messaging to unclear visuals, Jennifer breaks down the most common slip-ups that weaken brand trust—and how to fix them with clarity and confidence. With a focus on strategic storytelling and audience alignment, this piece offers practical guidance for small business owners and marketers looking to tighten their brand, boost recognition, and drive real connection.